What Are the Benefits of Using a Freelance Nurse Writer?
Imagine the following scenario...
You are involved in managing health-related content or marketing for an organization. The work you do shines, but there's one problem: there is only one of you. The demand outweighs your available time.
Does this sound familiar? Perhaps you feel over-extended by trying to do it all. Maybe there is untapped potential for organizational growth. The thought of delegating work may seem unrealistic. Explaining technical aspects to someone else feels daunting—or your coworkers’ schedules are just as full…
This is where hiring a freelance nurse writer can help!
Nurses write quality health content. Their in-depth education, combined with years of professional and patient care experience, make nurses ideal candidates for health writing.
What is a Freelance Nurse Writer?
Freelance nurse writers do just what it sounds like: work with organizations in a freelance capacity to write quality health-related materials and communications.
Nurses apply their credibility and expertise in healthcare to speak authoritatively on a variety of subjects, including:
Patient education
Disease process
Symptom management
Preventative care
Access to services
Advocacy efforts
Healthcare systems
Having advanced knowledge of these and other topics sets nurses apart as trusted voices. Nurses also have the capacity to speak directly to audiences in a straightforward, factual, and engaging way.
Simplifying the complex? That is the very essence of nurses’ professional role as patient caregivers and educators!
What Types of Content Do Nurse Freelance Writers Create?
Can a freelance nurse writer help with your content needs? Let’s take a look at what types of health-related material nurses can write for you!
Experienced nurses are qualified to create a variety of materials and communications, including:
Health articles
Blog posts
Patient education materials
Newsletters
Email communications
Advertising
Professional course content
Web copy
White papers
Case studies
…and more!
How Can You Benefit from Hiring a Nurse Freelance Writer?
Consider hiring a nurse writer to produce quality health content—helping you convert, educate and engage your readers! Read on to find out how…
Working with a nurse writer allows you to benefit from the many skills nurses already have from their on-the-job clinical experiences. This includes the areas of time management, critical thinking, research, communication, and the ability to learn new skills quickly.
Aside from the time-saving benefit of delegating to a freelance writer, additional factors multiply the rewards. Not only can a qualified writer help you to create additional content faster—hiring a nurse to write for you increases your content’s legitimacy and public trust.
Google recognizes content with high Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Another “E” for “Experience” was recently added in the acronym for Google’s Search Quality Rater Guidelines. This further highlights why it matters who writes healthcare content.
Thankfully, nurses have hands-on experience from their specialized training and from working in a patient care field! Their knowledge is not just theoretical—it’s experiential and based on real-world context and understanding.
Having a Registered Nurse in your content’s byline can automatically boost its quality and credibility. Why is this true? Health information falls under the “Your Money Your Life” (YMYL) content category, because it typically involves a person’s health, safety or wellbeing. Therefore, Google’s quality raters hold high standards for YMYL material.
Nurse writers have the credentials, reputation and direct experience to help them create reliable content that adds value and ranks highly.
Plus, data shows that the general public trusts nurses! According to a 2023 Gallup poll, nurses earned the spot of America’s #1 most trusted profession—for the 21st year in a row. The report also recognized nurses for their high honesty and ethical standards.
So, are you convinced yet to try working with a nurse writer on your next project…?
You Want to Hire a Freelance Nurse Writer! Now What…?
What factors should you consider when deciding if a nurse writer is right for your organization?
Find the right freelance nurse writer for your project by considering concepts such as:
Credentials
Experience or niche
Portfolio of past work
Testimonials
Writing style and tone
Cost/rates
Geographical location
Nurses can often act as the “jack of all trades'' when writing healthcare content. However, some companies prefer a writer with experience in a specific healthcare niche.
For example, it can be important to consider a writer’s clinical field or breadth of knowledge as demonstrated by their portfolio or resume. Does their evidence of past work fit your requirements? You might also look for positive social proof, such as satisfied client testimonials.
Another consideration when hiring a freelance writer is their writing style and tone. Based on your organization's audience, do you desire a formal or more casual voice? Serious or humorous? Direct or conversational? Cerebral or inspirational?
Finally, certain hiring organizations prefer working with local health writers. However, the ability to collaborate remotely may allow for a larger pool of candidates.
These factors can help guide organizations when searching for the right fit for a project. Keep in mind that many nurse writers possess the flexibility to meet a broad range of client needs.
So, you’ve defined what kind of freelance health writer you’re looking for… What comes next in the search process?
After deciding to trust a nurse writer with your next project, you’ll then need to find the right person to fit your specific needs.
Many healthcare content writers have their own business websites outlining their background, services and portfolio. They can also be found on LinkedIn, other social media platforms, professional directories or a simple Google search (try: “freelance nurse writer”).
Reach out to your chosen writer via their website’s contact form, email, phone or another available form of communication.
From there, you might schedule a discovery call. A discovery call functions as an initial interview to determine whether you’ll move forward with collaboration.
The next steps will most likely involve forming a creative brief—a document that outlines the project’s roadmap, goals and strategy. A signed contract also helps verify the scope of work and the obligations of both parties.
Some hiring organizations already have existing templates for creative briefs and contracts. Otherwise, feel free to ask a freelance nurse writer if they have available options to guide your process.
Then, watch the rest unfold from there… Enjoy the benefits of receiving personalized, high-quality health content that helps both your organization and audience alike!
The RNscribe, Freelance Nurse Writer
If you’re interested in learning more about hiring a skilled freelance nurse writer, The RNscribe, LLC has you covered! My name is Katja, the experienced nurse writer behind The RNscribe.
Find out more about me and reach out to see how we can work together on your next project. You can also further explore my services, portfolio, and client testimonials.
To get started, simply complete the contact form with basic information about your project needs. From there, we can book a free discovery call to determine how to best move forward with our collaboration.
I look forward to working together to bring the right health content to the right audiences!
